Marketing

The role of marketing is to create users for an organization, so that it can develop and achieve the highest possible profits. It has two main goals – to identify the competitive advantages of the company and to satisfy the needs of the customers. It is associated with activities such as attracting and retaining customers, increasing sales, building lasting relationships with customers, and developing an innovative product range.

Marketing reveals and creates market opportunities for companies, protects them from environmental threats, helps them better understand customer needs and know their competitors through market research and analysis.

The aim of the “Marketing” program is to build your academic knowledge and practical skills in the field of the entire marketing mix – product, pricing, distribution and marketing communications.

If you are people-oriented, detail-oriented, analytical and results-oriented, and you are eager to learn about the new trends in order to keep up with them, then marketing is for you.

As a marketing specialist, you will have to deal with many roles and tasks. With the training in the “Marketing” program, you will understand what a marketing mix is and how to fine-tune its elements into a balanced whole that guarantees the success of any organization. You will acquire hard and soft skills that will distinguish you as a competitive marketing expert. They will be extremely useful for your successful career development. After completing your bachelor’s degree, you will be able to:

Hard skills:

• Conduct marketing research
• Understand consumer attitudes, behavior and needs, competitor actions and the environment in which the company operates
• Attract, create and retain customers
• Develop, plan and implement traditional and digital marketing strategies
• Develop and conduct digital advertising campaigns in social media (Facebook/Instagram/TIK TOK/LinkedIn), the Internet (Google, digital media), as well as implement traditional advertising campaigns
• SEO – optimization of websites and content
• Build and promote competitive and distinctive brands – targeting, reputation, identity
• Generate and implement ideas for innovative products that add value to society and are designed to fully meet the needs of consumers
• Determine the best prices for products and the most optimal places to sell through the instruments of pricing and distribution policy
• Increase sales
• Create and write engaging content tailored to the requirements of business communication
• Work with programs like Word, Excel and Power Point
• Speak a foreign language

Soft skills:

• Analytical thinking
• Creativity and innovation
• Communication skills
• Conflict management
• Empathy and teamwork

The demand for marketing experts from companies continues to grow every year. With the skills you will acquire in the Bachelor’s program in “Marketing”, you will find opportunities for professional realization in every sphere of the economy and business, in sectors and industries such as tourism, education, finance, healthcare, food industry, catering, transport, fashion, beauty, art and others.

You will be able to work in the field of marketing, public relations, advertising, event management, production, trade and others, occupying expert or managerial positions.

There are many positions and roles that you can perform as a marketer and some of them are:

• Brand manager
• Marketing manager
• Marketing and customer communications expert
• Public relations, communications and advertising expert
• Consultant in production and sales departments
• Social media marketing expert
• Digital marketing expert – SEO, Google Ads
• Marketing research and analytics expert

During the first two years, you will lay the foundations of economic knowledge and start speaking the language of economics and business.

1st year

• Microeconomics
• Research Ethics
• Communication Theory
• Fundamentals of Management
• Business Mathematics
• Macroeconomics
• Fundamentals of Law
• Computer Science

2nd year

• Introduction to Marketing
• Business Statistics
• Human Resource Management
• Public Relations
• Finance
• Accounting
• Language, Culture and Communication in Organizations
• Philosophy/Economic History

In the third and fourth years, you will take on the role of a marketer. You will get acquainted with important marketing tactics and tools. You will develop a business project for a specific company, in which you will apply in practice everything you have learned so far.

3rd year

• Digital Economy
• Consumer Behavior
• Product and Distribution Policy
• Neuromarketing
• Marketing Research
• Innovation Management
• Integrated Marketing Communications
• Marketing Planning and Customer Relationship Management/Modeling in Marketing

4th year

• Intellectual Property Law
• International Marketing
• Pricing Policy
• Financial Services Marketing
• Business Negotiations
• Sales Management/Communication of Complex Data and Knowledge
• Innovation Financing/Brand Management

We succeed together! We help you achieve your professional goals and share with you the path to your improvement, regardless of whether you want to become more successful in your career, start earning more, change your job position or the field in which you work. IBS is the place that perfectly suits your aspirations and requirements, because we offer you:

• Programs fully developed and focused on business needs that prepare you to be more successful in today’s multifunctional business world
• Personalized approach and individual approach
• A close-knit community of students, teachers, staff and business partners that supports you, develops your creativity and leadership potential
• Teachers with rich practical experience, with whom you solve cases and work on projects related to your current job responsibilities
• Opportunity to create a portfolio of projects, proof of the practical application of your skills, which you can present to employers when applying for a job position
• Training designed to fit perfectly into your schedule
• Financial support in the form of student loans, deferred tuition payments and scholarships
• Internationally recognized diplomas and education without borders
• During your studies, you can take advantage of the opportunities of the Erasmus+ program for study or internship abroad

Education Format: Distance learning

Study Duration: 4 years (8 semesters)

Language: Bulgarian

ECTS credits: 240

The “Marketing, Communications and Innovations” program meets international standards for education and qualification in the field of marketing. Interactive methods are used in the learning process, combined with multimedia presentations, discussions, course projects, case studies, etc. The successful practices, models and problems of Bulgarian and international companies are studied. The academic environment is supportive and establishes equality for all. We provide opportunities for the practical application of acquired skills through participation in research projects. With the support of our Career Center, we offer internships in leading business companies, enabling a strong career start and professional development.

Successful graduates of the program receive a higher education diploma with a “Bachelor” degree and a European diploma supplement, valid and recognized worldwide.

Successful graduates can continue their studies in master’s programs in the fields of social sciences, economics, and law. Our Master’s programs in “Digital Marketing” offer a natural extension and upgrade to your knowledge and skills in marketing.

You can find more information about these programs and other options for pursuing a master’s degree HERE.