Prof. Dr. Nikolina Popova

Prof. Nikolina Popova is one of the leading figures in the field of Tourism. She holds a doctoral degree in geographical sciences specializing in Geography of Recreation and Tourism. She is a specialist in assessing tourist potential and digitalization in tourism. Prof. Popova consistently emphasizes the importance of collaboration between education, business, and government to achieve synergy and successful transformation of tourism services in line with new market trends and demands. Her research and publications in the field of sustainable tourism development and evaluation criteria are extremely important for the tourism industry and are applied in numerous international and national projects, both in academic circles and in practice. She is known for her innovative teaching approaches that combine academic knowledge with practical skills. Prof. Popova has received numerous awards and accolades for her contributions to the field.