Conference Proceedings – XIX ISC – 2024

OPPORTUNITIES AND CHALLENGES REGARDING ENTERPRISE PARTICIPATION IN GLOBAL VALUE CHAINS FOR THE DEVELOPMENT OF BULGARIAN REGIONS

Daniela Ventsislavova Georgieva

BLACK SEA – BORDERLINE OR A LAUNCHING HUB FOR INNOVATION AND CIRCULARITY

Milen Baltov 

CENTRAL BANK TOOLS FOR IMPACTING THE DYNAMICS OF MORTGAGE LENDING IN THE CONDITIONS OF A CURRENCY BOARD AND INFLATION ENVIRONMENT

Elena Stavrova

RENEWABLE ENERGY SOLUTIONS FOR FINANCING OF RENOVATION OF CONDOMINIUM HOUSING

Georgi Georgiev

THE RELATIONSHIP BETWEEN HEALTH EXPENDITURE AND ECONOMIC GROWTH

Viktoriya Todorova

REFLECTIONS ON MEMORIES FROM THE FUTURE

Atanas Damyanov, Margarita Marinova

INITIATED PROCESSES INCLUDING APPLICATION OF NEW TECHNOLOGIES AND STRATEGIES

Daryan Boykov, Milos Davitkovic

NEOCLASSICAL CONCEPTS OF GROWTH FROM THE MIDDLE OF THE 20th AND EARLY 21st CENTURIES

Tsvetan Iliev

THE MANAGEMENT EFFECTIVENESS OF THE COMPANY – THE DETERMINANT OF ECONOMIC GROWTH

Tsvetelina Nenkova

“SLOW TOURISM” – A TREND IN THE DEVELOPMENT OF SUSTAINABLE BUSINESS OR A DISGUISED FORM OF EMIGRATION

Neviana Krasteva, Dessislava Alexova

INNOVATIONS FOR SUSTAINABLE DEVELOPMENT OF ENTREPRENEURIAL BUSINESS IN BULGARIA

Milena Filipova, Radostina Yuleva-Chuchulayna /

DIGITAL TRANSFORMATION AS AN ORGANIZATIONAL CHANGE OF THE BUSINESS MODEL

Viktoriya Kalaydzhieva

HOW ARTIFICIAL INTELLIGENCE IS CHANGING INVESTMENT MANAGEMENT

Radostin Boyadzhiev

LEGAL INTERPRETATION AND/OR ARTIFICIAL INTELLIGENCE

Georgi Mihaylov

INVESTMENT POLICY OF THE COMPANY IN CRISIS CONDITIONS

Valeri Nenkov, Tsvetelina Nenkova

EXPERIMENTAL CLAUSES AND REGULATORY LABS – INNOVATIVE APPROACHES TO POLICY PROTOTYPING IN THE FIELD OF REGULATION OF HIGH-RISK AI SYSTEMS

Irina Tsakova

BUSINESS DIGITAL TRANSFORMATION: A STRATEGIC APPROACH TO MARKET DEVELOPMENT

Anny Atanasova

ETHICAL REGULATIONS OF AI IN ACADEMIC PUBLISHING – AN OVERVIEW

Atanaska Cholakova 

COGNITIVE ANALYSIS OF TOURISM SPENDING OF BRAND BULGARIA ON TARGET AND PROSPECTIVE MARKETS OF GENERATION ALPHA

Rumen Draganov

TOURIST MODULES IN SUPPORT OF FORMAL EDUCATION IN BULGARIA 

Sonya Spasova, Rumen Draganov

OPPORTUNITIES FOR SUSTAINABLE DEVELOPMENT OF GRAIN PRODUCTION IN BULGARIA AGAINST THE BACKGROUND OF MARKET, NATURAL AND DEMOGRAPHIC CRISES

Elena Stefanova

CHALLENGES FOR TOURISM IN RELATION TO CLIMATE CHANGE ADAPTATION

Maria Vodenska

POSITIONING AND REPOSITIONING OF TRADITIONAL PRODUCTS IN LOCAL AND INTERNATIONAL MARKETS. THE PORTUGUESE EXPERIENCE

Milanka Slavova 

IMPLICATIONS OF THE PROPOSED CHANGES TO THE TOURISM DIRECTIVE 2015/2302 – ADMINISTRATIVE AND LEGAL PERSPECTIVE

Dominik Borek

CHARACTERISTICS OF CONSUMER BEHAVIOUR OF GENERATION Z

Teodora Obretenova 

THE INFLUENCE OF EMOTIONAL INTELLIGENCE ON THE BEHAVIOR OF PEOPLE IN THE ORGANIZATION

Silviya Hristova

THE BASIC EMPLOYMENT CONTRACT – THE ACHILLES HEEL OF HIGHER EDUCATION IN BULGARIA

Hristo Stanev

PERSONALIZED AND BUTLER SERVICE IN THE HOSPITALITY INDUSTRY AS A TOOL FOR IMPROVING BRAND IMAGE

Svetla Tagareva

CHANGING OF VISUAL PERCEPTION THROUGH CONTROL OF THE IMAGE GENERATING PROCESS

Desislava Gramatikova

PSYCHOLOGICAL MECHANISMS OF NARRATIVE PERSUASION

Gergana Grigorieva

STUDYING THE RELATIONSHIPS BETWEEN COPING STRATEGIES AND HANDEDNESS AMONG MANAGERS

Ivanka Asenova

LIKING AS FEEDBACK IN VIRTUAL COMMUNICATION

Vanche Boykov, Marieta Goceva

DEMOGRAPHIC FACTORS AND THEIR INFLUENCE ON COPING STRATEGIES IN ORGANIZATIONAL SETTINGS

Irina Topuzova

COGNITIVE BIASES: NATURE AND IMPACT IN BUSINESS ENVIRONMENT

Irina Topuzova

INFLUENCE OF INTELLIGENT TECHNOLOGIES IN THE COMMUNICATION PROCESS

Lalka Borisova, Gergana Rashkova

EDUCATION – DEMOGRAPHY OR DEMOGRAPHY – EDUCATION

Borislav Borissov, Marusya Lyubcheva

APPLICATION POSSIBILITIES OF PULL AND PUSH METHODS FOR PRODUCTION PLANNING AND CONTROL OF THE COMPONENT MANUFACTURING IN THE AUTOMOTIVE INDUSTRY

Krasen Dimitrov

TRANSFORMATION OF AVIATION INDUSTRY SUPPLY CHAIN MANAGEMENT IN THE TIME OF CRISIS

Eliza Bakardzhieva-Doncheva

ESSENCE AND FEATURES OF THE RESILIENT SUPPLY CHAINS

Arno Kuiumdjian

CRISIS MANAGEMENT IN EVENT TOURISM

Lyubomir Krastev

SERVICE STANDARDS AS ELEMENTS OF CORPORATE STRATEGIES IN HOSPITALITY

Velichka Popova, Mariya Stankova

TRENDS IN THE DEVELOPMENT OF THE TOURISM INDUSTRY IN VIETNAM

Le Thi Thu Hien

ANTHROPOGENIC TOURIST RESOURCES IN SAMOKOV MUNICIPALITY AND OPPORTUNITIES FOR THE DEVELOPMENT OF ALTERNATIVE TOURISM

Vassia Yaneva

ASPECTS OF SUSTAINABLE TOURISM DEVELOPMENT

Vanya Manikateva

APITOURISM AS A HIVE FOR CIVIC ENGAGEMENT WITHIN CIRCULAR TOURISM PRACTICES

Ivinka Pazieva

ENVIRONMENTAL PROBLEMS AND ENVIRONMENTAL PROTECTION

Radoslava Boyanova

THE ROLE OF INNOVATION MANAGEMENT AND TECHNOLOGICAL DEVELOPMENT ON THE EFFICIENCY AND COMPETITIVENESS OF INDUSTRIAL ENTERPRISES.

Yordan Yordanov

AI LED DIGITAL TRANSFORMATION IN ORGANIZATION LEARNING AND DEVELOPMENT

Dobrin Dobrev

HUMAN RESOURCES AS A STRATEGIC FACTOR IN BUSINESS

Mariana Usheva, Lindita Cenaj

DIGITALIZATION AND ARTIFICIAL INTELLIGENCE IN THE HOTEL AND RESTAURANT SECTOR, AND THE ATTITUDES OF THE STAFF

Valentin Kotsakov

STRUCTURE OF WORK MOTIVATION AMONG ONLINE WORKERS OF DIFFERENT NATIONALITIES

Kristian Tashev

COMMUNICATION POLICY IN VOCATIONAL EDUCATION AND TRAINING WITH THE HELP OF DIGITAL TECHNOLOGIES

Rumyana Antova

UNLOCKING BUSINESS GROWTH WITH GENERATIVE AI IN SMES: OPPORTUNITIES, CHALLENGES, THE HUMAN-AI COLLABORATION

Anita Kyurova

IMPACT OF TRANSFORMATIONAL LEADERSHIP STYLE ON INNOVATION

Bekriet Maksuni

ORGANIZATIONAL CULTURE AND WORK MOTIVATION IN PRODUCTION SECTOR

Vasil Kirov

LEARNING AND DEVELOPMENT OF HUMAN RESOURCES IN CONTEMPORARY ORGANIZATIONS – PERSPECTIVES AND CHALLENGES

Bilyana Beloeva-Doynovska

FACTORS FACILITATING CULTURAL COMPETENCE OF ARAB IMMIGRANT WOMEN IN EUROPEAN CONTEXT

Nour Hazim Sa’ad Aldin Alsaraj

TYPES OF LEADERSHIP AND LEADERSHIP STYLES

Stefan Djordjevic